Advertise on Soft Rock 97.7

Calgary's Only Soft Rock Radio Station

Advertise on Calgary Radio - Calgary Rad

Grow Your Business with Soft Rock 97.7

Soft Rock 97.7 burst on to the Calgary scene in 2015 as a scrappy upstart to challenge CHFM for their spot as the at-work music station. 97.7's soft rock sensibilities make it a favorite in the office and in the shop for Calgarians who want a wholesome and lighter rock station. Soft Rock's ad production team is known for creating fantastic radio spots for their advertising partners, often integrating at a greater depth than other stations to truly unpack their partner's uinique value proposition to Calgarians, and packaging it into attention grabbing creative commercials.

What You'll Hear on Soft Rock 97.7

Soft Rock 97.9 is formatted as an Adult Contemorary station, playing a wide variety of soft rock artists like Sarah MacLachlan, Bon Jovie, Heart, and The Tragically Hip, while including some not-so-rock but energy driven artists like P!nk, Pharrell Williams and Rihanna. With a format as flexible and wide as this, listeners can work without experiencing single-format fatigue, meaning you can get your message heard multiple times a day and week.

Who Listens to Soft Rock 97.7?

Soft Rock 97.9's audience is a more mature Gen X demographic, evenly distributed between men and women. Soft Rock's wheelhouse is the coveted earning and spending audience, heads of households with older kids and teenagers approaching the crest of their financial spending like move-up homes, SUV's entertainment, vacations, back to school and christmas shopping. Reach this audience with your home-improvement message like renovations, windows, and air conditioners, and you'll find and audience willing to invest in their comfort and convenience.

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Why choose Calgary Radio Ads?
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We have your best interests in mind. We're only successful when you're successful with your radio advertising campaign.


We recommend only radio advertising campaigns that we're convinced will work - not every budget and business model can succeed with radio advertising in Calgary.


Are you ready for calgary radio or digital advertising? We'll explore if the fit is right and whether you can get a great return on investment with radio and digital advertising.


With over 10 years of successful experience in marketing, sales, and copy writing, we can help create or refine your message for advertising to Calgarians on the radio.