Grow Your Business with C97.7
C97.7 burst on to the Calgary scene in 2021 with a nostalgic shot of “90s and NOW” that connects with the 90s kids who are now working adults. The poppy and nostalgic sensibilities make it a favorite in the office and in the car for Calgarians who are yearning for simpler times – the days of corded phones, pagers, and dial-up internet! C97.7’s production team are known for creating fantastic radio commercials for their advertising partners, creating deep relationships that inform creative messages to connect with Calgary customers.
What You'll Hear on C97.7
C97.7 is formatted as an Adult Contemporary station, playing a wide variety of nostalgic and energetic pop artists from the “90s and NOW” including NSYNC, Dua Lipa, Ace of Bass, and Enrique Iglesias, while peppering in some rock from Green Day, Counting Crows, and Sheryl Crow. With a format as flexible as this, listeners can work all day without experiencing song fatigue, meaning your message gets heard multiple times a day and week.
Who Listens to C97.7?
C97.7’s audience is made up of mature millennials and young Gen X’ers, evenly distributed between men and women. C97.7’s wheelhouse is the coveted earning and spending audience, heads of households with school-aged children and tweens. This audience is approaching the crest of their financial spending like move-up homes, SUV’s, entertainment, vacations, back to school and Christmas shopping. Reach this audience with your home-improvement message like renovations, windows, and air conditioners and you’ll find an audience willing to invest in their comfort and convenience.
Why choose Calgary Radio Ads?
We have your best interests in mind. We're only successful when you're successful with your radio advertising campaign.
We recommend only radio advertising campaigns that we're convinced will work - not every budget and business model can succeed with radio advertising in Calgary.
Are you ready for calgary radio or digital advertising? We'll explore if the fit is right and whether you can get a great return on investment with radio and digital advertising.
With over 10 years of successful experience in marketing, sales, and copy writing, we can help create or refine your message for advertising to Calgarians on the radio.